The Kardashians are nothing if not controversial.
Backlash against the famous family is nothing new. Kim, Kourtney, Khloe, Kendall, and Kylie have all had their fair share of personal controversies. But perhaps the juiciest Kardashian scandals (besides that one video, of course) involve the ever-expanding Kardashian beauty empire. From the original Khroma Beauty brand, to the now-defunct Kardashian Beauty Hair Care line, to newer mega-brands Kylie Cosmetics and KKW Beauty, there’s no shortage of makeup product disappointments, blogger feuds, and lawsuits.
This timeline of the Kardashian beauty empire backlash is the most thorough and comprehensive. Bible.
RIP to the pre-Kylie Cosmetics, pre-KKW Beauty line of Kardashian-approved cosmetics: Khroma Beauty. Inspired by sisters Kim, Kourtney, and Khloe, Khroma Beauty launched in 2012 but barely made it a year before being pulled from stores.
The reason? Florida-based cosmetics company Kroma Beauty sued for copyright infringement, claiming that the Kardashians stole their name.
After Kroma Beauty sued Kim, Kourtney, Khloe, and brand distributor Boldface Licensing And Branding for copyright infringement in 2013, a long legal battle ensued. An undisclosed settlement was reached in April 2014 and although the exact settlement amount was never announced, Kroma Beauty was originally seeking $10 million in damages.
With the name Khroma besmirched, Boldface quickly rebranded Khroma Beauty as Kardashian Beauty. It became a major success especially because of its Black Seed Oil haircare products.
The ongoing feud between makeup artist Vlada Haggerty and Kylie Jenner started when the Kylie Cosmetics Instagram account reposted one of Haggerty's creations without proper accreditation. The image of the now-iconic, super-recognizable, dripping metallic lips, was picked up by the press as a potential teaser for Jenner's next launch.
Haggerty blasted Kylie Cosmetics for stealing her photo, leading the makeup brand to edit their Instagram caption to include a shout out to Haggerty. Eventually, though, they deleted the photo altogether.
Months later, another Kylie Cosmetics campaign ripped off Haggerty's original work. The artist used the hashtag #createorcredit as her battle cry. Later, Haggerty mysteriously updated her fans saying, "The issue has been resolved."
Not long after the Kardashian Beauty rebranding, the line's original distributor folded and a firm called Hillair Capital Management invested millions in the beauty line to keep it afloat. The three oldest Kardashian sisters weren't fans of the Hillair deal and essentially stopped promoting Kardashian Beauty products as a way to leverage a more lucrative deal for themselves. The management company wasn't able to see a return on their $10 million investment so they sued the Kardashians for a whopping $180 million in damages.
The sisters won the lawsuit, but the best thing to come out of the whole drama? The revelation of Kourtney, Kim, and Khloe's official business names in court documents: 2Die4Kourt, Kimsaprincess Inc., and Khlomoney Inc.