Usually, it’s adorable when children try to copy their parents, like when toddlers pretend to answer the phone, or little girls clomp around in their mother’s too-big heels. But when it comes to children wearing makeup, some parents don't think the behavior is quite as cute.
In December 2017, one mother found out the hard way just how divided parents are about their children and beauty products. Three-year-old Liriana and her mother, Suella, came under fire after some of Liriana's makeup tutorials went viral.
The feedback was swift and (mostly) negative - many social media users shamed Suella for allowing Liriana to play with makeup at such a young age. Although some recognized toddlers making makeup tutorials is just a modern version of playing dress-up, the video ended up sparking a national conversation about children, makeup, and how soon is too soon to be playing with lipsticks and eyeshadows.
Is your child ready for makeup? The decision is a personal one, and only you can decide what’s right for your children. This parent’s story just might make you think twice, though.
Huda Beauty Launched Liriana Into The Viral Spotlight
Liriana is a three-year-old YouTube and Instagram personality who has a small following due to her makeup tutorials. Along with her tutorials, Liriana has videos where she reviews Fenty Beauty products and the Anastasia Beverly Hills Prism Palette. Not everything she does is makeup related, though; she also has a how-to on making a cookie sandwich.
After posting a new tutorial in December 2017, it caught the eye of Huda Kattan of Huda Beauty, who reposted Liriana's video with the caption, "OMG she's such a cutie." The shout out brought Liriana and her mother, who posted the videos mainly for family members, national (negative) attention.
Suella Was Shamed For Allowing Her Daughter To Use Makeup
'Too young for this... poor kids... they don't know what is real childhood."
"Too young to be doing that. Toxic chemicals in that makeup that she's rubbing directly into her eyes. Where the heck are her parents?!"
"She is so young to be interested in makeup to this extent. She needs to have another interest like drawing, swimming, or playing piano to take her mind of makeup. And when she becomes a teenager she can obsess about makeup. However, for now let her live her childhood because it will never come back. Please stop encouraging their parent to give them makeup and video-shoot."
The feedback wasn't all negative, though. A few supportive followers chimed in with, “She does wayyyy better make up then [sic] me," and, “She’s gonna be a pro.”
The divisive nature of the comments on Liriana's makeup tutorial caught the eye of outlets like The Daily Mail, Yahoo Beauty, and FOX News, who all interviewed Liriana's mother and contributed to the ongoing debate on whether or not children should play with makeup.
Suella's Still Letting Liriana Use Makeup
Despite the brutal comments calling her a bad parent for allowing her daughter to post makeup tutorials at age three, Suella claims that the tutorials are all in the name of fun. She hasn't taken any of Liriana's tutorials off of YouTube.
Suella defended her choice by saying, “It’s a little kid playing." She also pointed out that makeup is not a daily routine for Liriana, saying, "My daughter does not wake up and put makeup on. She just loves to play with it from time to time and I have no problem allowing her to do it because we've all done it."
Suella explains the makeup tutorials started purely as a form of family entertainment, and she'll continue to allow Liriana to express her creativity in this way.
"I started to record her doing her makeup for my family so when I was reading people's comments saying I'm trying to sell her or taking away her innocence or that making her not love herself without makeup, I was baffled. I don't think any mother would bring that negativity to their child; this is all for fun."
Jessica Simpson Was Shamed For Taking Her Five-Year-Old Daughter To MAC Cosmetics
A month earlier in November 2017, Jessica Simpson set the stage for the how-young-is-too-young-for-makeup debate. She Instagrammed a photo of her and her five-year-old daughter, Maxi Drew, at a MAC Cosmetics store. Maxi was wearing dark purple lipstick, and the photo was captioned, "This is NOT an #ad, @maccosmetics is my daughter’s favorite store!" Followers were not having it.
Some negative feedback included:
"Her favorite store?? OMG. She should be playing outside or learning about the world not sitting in a chair putting on makeup at MAC. What's wrong with you."
"She's too young for make-up. You're going to regret it. Trust me."
"Teach the next generation about kindness, teach them about animal cruelty in the beauty industry instead of letting them blindly use cosmetics that are still tested on animals."