It's often been said that destruction is an act of creation, an Isis and Osiris-like dismembering for the sake of exalted resurrection; it turns out people apply the same philosophy to high-end cosmetics. Believe it or not, makeup destruction videos are a major thing, and they're evoking curiously strong reactions from viewers, ranging from almost fetishistic delight to incandescent rage. Even the makeup products worth splurging on suffer this terrible fate.
The words "destroying your makeup" may conjure up images of pressed highlighters flying into pixie-dust or lipsticks being mashed into clown goo, but in fact there's a method behind the carnage: most of said cosmetics are simply being transmogrified into different forms and color combinations. Read on to to discover some very unusual space saving makeup techniques, and to find out why beauty bloggers destroying makeup are actually just inspired (and economically aware) cosmetologists dedicated to reinventing their chosen art form.
Makeup Destruction Videos Are Garnering Thousands Of Views
Think that nobody wants to watch ultra-expensive cosmetics be splattered and shattered into rainbow-colored gunk? Think again. According to Seventeen magazine, makeup destruction videos routinely garner thousands of views. On one widely syndicated "destruction" channel, the demolition of a Mariah Carey skin finish product climbed to 47,000 views in a matter of days.
Part Of The Aim Is To Test The Integrity Of Cosmetics Companies
Who among us hasn't suspected that companies are ripping us off? Even respected and (mostly) ethical cosmetics giants are notorious for cutting corners, and exposing said shadiness is what a lot of beauty-destroyers are committed to doing. According to Chloe Bryan of Mashable:
"Even though the videos may seem painful to watch, especially if you're a makeup fan or if you're on a budget, the bloggers have a few ways of explaining their new art form. After they clear the contents from the case, they also weigh the case to see if the product is really the weight the company claims it is. For example [some bloggers] weighed a Chanel Sunkiss Ribbon Blush palette before and after destroying it, only to find out that the actual weight of the product was 1.82 grams heavier than it claimed to be. (That was a pleasant surprise, considering that the palette is worth $70.) Then, they further mash the product, mix it with a liquid, and press the contents back into the case so they can use the palette again."
Some People Are Using This Technique As A Space Saver
Nobody (except perhaps a pathologically bored eccentric millionaire) is going to drop $600.00 on high-end cosmetics and then simply destroy them - and that includes makeup-demolition enthusiasts. According to cosmetics-smashing sensations Hailey and Kat, "if it freaks you out that we destroy makeup, it might make you feel better to know that we re-press almost everything and continue to use it."
To be more specific, this means that Hailey and Kat "cook" the makeup, so to speak, for the purpose of transferring it into compact, smaller spaces. This is sometimes called makeup depotting.
Some Are Enchanted By Makeup Destruction
As stated, makeup destruction videos are known for provoking a widely disparate swath of reactions. The above-mentioned Chloe Bryan of Mashable, for example, describes "Makeup Breakup," the YouTube series run by bloggers Kat and Hailey, as a groundbreaking-esque
"First makeup destruction series of its kind — and the videos, in which Kat and Hailey steadily crush expensive blushes, eyeshadows, and stick foundations with a small metal knife, are mesmerizing... [the destruction is] immensely satisfying to watch — in the same way that paint mixing videos are satisfying, for example, or fancy clips of candle carving."