Everybody wishes they could make more of a difference in the world, and who wouldn't want to look fabulous for a good cause? That's why some of the more charitable makeup brands have decided to start donating a percentage of their profits to nonprofit organizations around the world. Makeup that raises money for a good cause is one of the many ways that people can start shopping responsibly. Some brands have even gone as far as ensuring each and every one of their products is cruelty free.
Brands like Clinique, MAC, and ColourPop are lining up to support tons of charities and foundations that are looking to solve some of society's toughest problems. Their efforts are really a win-win for consumers – by buying makeup products that donate money to charity, people can give back and feel great at the same time. Whether those funds go to supporting cancer research or finding families for homeless pets, it's good to know that there are makeup products making a difference out there.
The Lipstick Lobby Partnered Up With Gloria Steinem To Help Incarcerated Women
In August 2018, Gloria Steinem partnered with activist makeup company the Lipstick Lobby to create a clear, vitamin E-packed lip balm called "In The Clear." The colorless lip balm raises money and awareness for the unPrison Project, which helps female inmates build skills to sustain their lives post-prison.
"We must address the problems as we see it — incarcerated women have the odds stacked up against them and do not have the resources to provide for themselves and their families or to get the help they need," Steinem said in a press release.
Fenty Beauty's Limited Edition Diamond Ball-Out Highlighter Supports The Clara Lional Foundation
Rihanna has made a massive impact on the beauty industry with Fenty, and now the multi-hyphenate is giving back. On August 1, 2018, Fenty launches the limited edition, platinum-silver highlighter, Diamond Ball-Out. All profits go to Rihanna's charity organization, the Clara Lionel Foundation (CLF).
According to the organization's website, the foundation has several projects that aim to support "groundbreaking and effective education, health, and emergency response programs around the world... CLF also engages in global advocacy with the goal of improving the quality of life for young people anywhere."
F*ck Trump Lipstick Raises Money To Support Families Separated At The Border
Lipslut was founded in the aftermath of the 2016 election. Since its inception, it has allowed customers to vote on a variety of different charities. Whatever cause wins becomes the lucky recipient of 50% of all the company's profits.
On June 21, 2018, the brand announced that "100% of earnings through July 19 will be donated to support families that have been separated at the border."
MAC's Viva Glam Line Has Been Fighting AIDS For Decades
Since 1994, the MAC AIDS fund has been supported entirely by the sale of Viva Glam products. Along with fundraising, the company has recruited the help of some of the world's most famous celebrities to push for greater AIDS awareness and research.
MAC is the largest non-medical contributor to the fight against HIV and AIDS to date, with over $400 million donated since the founding of the fund. Its efforts have helped patients across the globe, especially in underserved communities.