The Hottest Makeup Trends From Around The World

Jessica L. Yarbrough
Updated August 1, 2019 1.0M views11 items

It’s a universal truth that many women around the world love makeup. Beauty is basically an international language! You may not be able to communicate with your global sisters with words, but every girl understands a good smoky eye. 

Popular makeup and beauty routines vary from place to place. In India, ladies are loving dramatic eyeliner. In Russia, lashes are the next big thing. And in France, "effortless chic" have always been the words to live by. There are a few worldwide makeup must-haves, though. A red lip, for example, is essential no matter where you live.

Wondering how your fellow women around the world do their makeup? Here are the top global makeup trends to try right now.

Photo: user uploaded image

  • France

     

    A post shared by Jeanne (@jeannedamas) on

    French women have forever been the definition of beauty #goals. They've mastered the whole effortlessly chic look, which is surprisingly hard to achieve for those of us not born with that je ne sais quoi running through our veins. The typical French makeup bag includes just a few key products: a light coverage foundation (so the skin looks natural), a black mascara, and a red lip.

  • South Korea

     

    A post shared by Paperiidoll (@paperiidoll) on

    Thanks to the K-beauty craze, we all know what South Korean beauty lovers do best: skin care! Korean women emphasize their impeccably moisturized skin with highlighters and rosy blushes, often pairing the two together to create a dewy, lit-from-within glow. 

  • Japan

     

    A post shared by 常住真菜 (@tsune_mana) on

    Japanese women are known for being playful with their makeup. After all, if it's not fun, what's the point? Right now pink, doll-like cheeks are having moment in Japan, thanks to inspiration from the country's iconic Harajuku set. Even mainstream makeup lovers are applying bright pink blush in the Harajuku style - high on the cheekbones and just under the eyes.

  • Brazil

     

    A post shared by Zoey Stirrett (@zoeystirrett) on

    Brazilian beauty has always been very natural with a sexy spin, of course. Bare skin, bright eyes, and an effortless glow are standard, but within the past year or so, matte lips have made an impression there. In their signature style, the women of the South American country pair matte lips with flawless skin for a super-chic and balanced beauty look.

  • Canada

     

    A post shared by CYNTHIA �� (@cynth_pop) on

    Canadian beauty has always been on the low-key side and modern Canadian women still prefer the effortless look. Today, Canada's favorite beauty trend is bold brows. The fuller the better. To get the Canadian look, just groom natural brows into place with a clear gel, eh?

  • England

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Hayley Hall (@hayleyhall_uk) on

    Women in England have traditionally taken a less-is-more approach to beauty. And while contouring and highlighting are picking up in popularity across the pond, the look is less Kardashian and more natural. Englanders utilize highlighters and bronzers to create a subtle interplay of light and shadow, emphasizing their natural beauty. The results are so pretty.