In the summer of 2016, YouTuber Marina Joyce found herself at the center of an absurd internet conspiracy theory. Small shifts in how she created her videos made some of her fans think that she had been kidnapped. Swept up by the hysteria, thousands of people believed the Marina Joyce rumors, and some went so far as to say that ISIS was behind the whole thing.
But who is Marina Joyce exactly? She’s a 19-year-old makeup YouTuber from the UK who got swept up in an insane video blogger conspiracy. When the mania first started, people even created a #SaveMarinaJoyce hashtag, which spread like wildfire across Twitter.
After viewers realized that nothing was actually wrong, some of Joyce's fans turned on the vlogger, blaming her for the anxiety they experienced, and even starting the hashtag #BoycottMarinaJoyce. Although it turned out Joyce was alright from the get-go, one thing is for certain: the internet is a hilarious, ridiculous, and insane place.
Fans Believed She Was Being Controlled By An Unknown Captor
People went absolutely ballistic when Marina Joyce's "DATE OUTFIT IDEAS" video went live. In the video, it’s obvious that whoever was running the camera was giving her directions; she was being ordered what to say and what to do. Some internet bloodhounds thought that Joyce was actually performing against her will, and a few people suggested that she looked as though she had been sedated. Others thought that she was being abused, either by her boyfriend, her parents, or whoever had kidnapped her. The conspiracy theories began to snowball over the next few days, to the point that not even the police could quiet them.
A Shift In Tone Sparked The Frenzy
In one of Marina Joyce’s dozens of videos, her most avid fans noticed that she was doing things a little differently. They noted that she was less bubbly and energetic, and kept anxiously looking off-camera. This led many to believe that the YouTube star was in trouble, and some people took it upon themselves to help her.
These fans' worst fears were confirmed in a video Joyce released on July 8, 2016. In the video, people noticed a rifle leaning up against a dresser in the background of one of the shots. Combined with a swath of other "clues," the conspiracy theory that she had been kidnapped began to form.
Some Believed ISIS Was Behind The Kidnapping
When Marina Joyce attempted to do an in-person meetup near her London home, people didn’t believe she was for real. Her fan base thought that she wasn’t acting on her own volition, and some thought that she wasn’t in control of her Twitter account. A few even said that ISIS had kidnapped and drugged her, then forced her to continue making her videos. They posited that her invitation to meet up was a trap laid by ISIS, and that anyone who attended would be murdered.
One especially dedicated fan went so far as to scour her "DATE OUTFIT IDEAS" video, and post a 1,300 word document that revealed all of the “evidence” it contained. This manifesto helped accelerate the kidnapping conspiracy to viral heights.
A Dedicated Fan Wrote Out The “Evidence”
After rumors began to suggest that there was a secret message hidden in Joyce's "DATE OUTFIT IDEAS" video, one fan wrote up a 1,300 word document that detailed the “evidence” of her kidnapping. This fan obviously cared about Joyce, as their report exhibits an amazing attention to detail. In the document, several of her videos were scrutinized on a frame-by-frame basis, and “suspicious” moments were pointed out with remarkable clarity:
As a lot of other people are pointing out in her 'date outfit ideas' video, at 0:08 you can see a piece of paper in the left corner, which has the possibility to be a script, you can hear a faint 'help me' at 0:13, at 0:15 you can clearly see somebody's finger to the left of the screen telling her where to go, at 1:04 you can see visible bruises on her arms, as well as on her back at 1:13. pay attention to her eyes at 1:08, look at how they look beyond the camera with the look of fear, and how she smiles after it - like she was being told to. everything starting from 1:22-1:31 looks extremely forced, and if your speakers/headphones are loud enough, you can hear breathing at 0:53-0:57
The document also delved into her behavior on social media, and how her accounts were likely controlled by her kidnapper. Even though the conspiracy theory has since been debunked, the text is still unarguably an impressive piece of writing.