The next wave of beauty industry inclusivity? Makeup for men. The history of men wearing makeup dates all the way back to ancient Egypt and extends through the ‘80s glam rock era with Prince and David Bowie. More recently, Johnny Depp and his propensity toward eyeliner are modern examples of guy glam. But a greater number of men are wearing makeup than ever before with male beauty bloggers on the rise, CoverGirl recently hiring their first man as a brand representative, and beauty products made specifically for men flying off the shelves.
The men's haircare and skincare industry has grown exponentially within the last few years, so it doesn't seem like too much of a stretch to see the makeup trend continue among men. With modern beauty standards affecting guys, your boyfriend might just become your newest Sephora shopping buddy.
Men's Grooming Is A Multi-Billion Dollar Industry
Male Makeup Artists And Beauty Influencers Are On The Rise
CoverGirl Appointed Their First CoverBoy
"Guyliner" Has Been Around For Years