Movie trailers aim to answer five basic questions. Who is in the film? What is the film going to be about? Where can I see it? When does it hit theaters? How is the film being presented (3D, IMAX)? A good trailer also sets the tone of the movie. Is the film going to be a serious English period drama or an entertaining popcorn flick about aliens who fight robots? However, not all movie trailers honestly depict the actual movie. Sometimes, they even purposely dupe the spectator. Here are the most misleading movie trailers ever.
Why would a movie trailer purposely deceive a viewer? It’s almost always about selling tickets. More people are likely to see a more mainstream film. For example, horror films are extremely popular with teenagers and often do very well at the box office. Gothic romances, on the other hand, tend not to be such big business.
When the marketing team set out to make the trailer for Crimson Peak, they sold the movie as a straight-up haunted house horror movie. However, the film’s director Guillermo del Toro flat-out said that his movie was a far cry from horror, “Crimson Peak is not a horror movie but it has more to the tone of a fairytale or a gothic romance, sort of a female-centric tale, than Haunted Mansion which is a ride and has to be fun and scary in a Disney way.”
Imagine going to the movies to see Crimson Peak because the trailer depicted it as a horror film, and then getting a story in the vein of Emily Brontë. Crimson Peak isn’t the only offender. Several films are notorious for marketing their movie one way in order to draw a bigger crowd, only to disappoint spectators expecting the movie they were sold in the trailer.Make your voice heard. Vote up the movie trailers that are the least representative of the movies they advertise.