With the DCEU, the MCU, and every other film franchise that ends in "u," audiences are starting to get used to the idea of complicated fictional universes. Once creatives and the corporations that fund them got wind that audiences like movie universes they can really sink their teeth into, it started to seem like every film franchise had an accompanying world that could be sold off and used for profit, whether they featured time-traveling Terminators or Vin Diesel's family of car-based super spies.
Spin-offs are everything, and you can't have a spin-off without your film casually mentioning a huge conflict or a secret Illuminati group or some other such vague hint of earth-shattering happenings in the margins that just weren't quite interesting enough to make their way into the first film. If you're not a superfan of every movie that comes out, you might not even realize how deep the lore of some of these movies goes.
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