The Most Popular Instagram Influencers Of 2018

UPDATED: Check out the most popular Instagram influencers of 2019! 

Here is a list of the most influential Instagram influencers of 2018. Social media has become a powerful tool over the last few years, and Instagram is no exception. Leading fashion brands, tech companies, and just about any other industry often turn to Instagram as a main part of their marketing strategies.

Moreover, these companies utilize the most popular influencers - fitness models, foodies, etc. - with thousands and even millions of followers to reach their target audience, and it's working quite well. In fact, even celebrities on Instagram can be influencers. Of course, choosing the appropriate (and popular) influencer is an important part of the process, and there's plenty to choose from. 

So, who are the most popular Instagram influencers of 2018? Whether you're seeking fashionistas, the aforementioned fitness models, or famous social media celebs, the list of top accounts below will help you find the right influencer. Whether it's a new venture you're launching or simply need some motivation, these social media gurus can go a long way.

Check out most popular Instagrammers below and cast a vote up or down for the very best. Feel free to also add any you don't see on the list. 

Ranked by
  • Chiara Ferragni (born 7 May 1987) is an Italian fashion businessperson. She is an influencer who has collaborated with fashion and beauty brands such as Tod's and Pantene via her blog The Blonde Salad. In September 2017, Ferragni was ranked first in the Forbes list of the most powerful fashion influencers. Ferragni started her fashion blog in October 2009. In March 2011, New York introduced her as "One of the biggest breakout street-style stars of the year". In December 2011, Ferragni was profiled as the Blogger Of The Moment in Teen Vogue, while still a law student at Bocconi University. She has not obtained her University degree. By that time Ferragni's blog had reached more than one million unique visitors and 12 million views per month. By 2013, Ferragni had won various blogger of the year recognitions. In December 2013, she published an Italian language eBook, under The Blonde Salad.
  • James Charles
    124 votes
    James Charles Dickinson (born May 23, 1999), also known as James Charles, is an American internet personality, makeup artist, and model known for being the first male CoverGirl spokesperson. Charles launched his YouTube channel, focusing on makeup, on December 1, 2015 and has over 2,798,000 million subscribers and 169.3 million views (as of February 2018). His Instagram currently has over 3.2 million followers (as of February 2018).
  • Huda Kattan
    61 votes
    Huda Kattan (born October 2, 1983) is an American makeup artist, beauty blogger, and entrepreneur. She is the founder of the cosmetics line Huda Beauty. Her first product, a series of false eyelashes, was released through Sephora. The Huda Beauty label achieved success with the sales of the false eyelashes, which were famously worn by Kim Kardashian. Kattan is ranked #1 on the "2017 Influencer Instagram Rich List", earning $18,000 for each post of sponsored content.
  • Zach King
    57 votes
    Zach King (born February 4, 1990) is an American Vine star, filmmaker and YouTube personality based in Los Angeles. He is most known for his "magic vines" - six-second videos digitally edited to look as if he is doing magic. He calls his videos "digital sleight of hand". He began posting videos on YouTube in 2008 and in 2013 he started posting videos to Vine. King won the Hewlett-Packard commercial contest in 2010, and got a trip to the red carpet at the London Film Festival. In 2013, he won YouTube's NextUp Creators contest. King and his wife Rachel Holm competed in the 28th season of American reality game show The Amazing Race. They were eliminated during the ninth leg of the race being placed sixth in the overall standings.
  • Nikkie de Jager (born 2 March 1994 in Netherlands), better known by her YouTube channel name NikkieTutorials, is a Dutch makeup artist and beauty blogger. She gained online popularity in 2015 after her YouTube video, "The Power of Makeup," went viral and inspired countless videos of women showing their faces with and without makeup. As of November 2017, her YouTube channel had more than 8 million subscribers. Forbes magazine named de Jager one of the top ten beauty "influencers" in 2017. In 2017, she also won the award for "YouTube Guru" at the Shorty Awards and the award for "Choice Fashion/Beauty Web Star" at the Teen Choice Awards.
  • Joanna Gaines
    Joanna Gaines (born April 19, 1978) is a HGTV personality on Fixer Upper who stars alongside her husband Chip Gaines. She and Chip own and operate Magnolia Homes, a remodeling and design business, and she is also the lead designer for the company. She earned a degree in communications from Baylor University before heading to New York as an intern. She was born in Kansas and raised in Texas. She and her husband have 4 kids together named Drake, Ella, Duke, and Emmie. She announced she was pregnant with their fifth child at the beginning of January 2018.