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The Most Popular Instagram Influencers Of 2018 

Best of Instagram
Updated September 12, 2019 1.4k votes 298 voters 15.8k views 25 items

UPDATED: Check out the most popular Instagram influencers of 2019! 

Here is a list of the most influential Instagram influencers of 2018. Social media has become a powerful tool over the last few years, and Instagram is no exception. Leading fashion brands, tech companies, and just about any other industry often turn to Instagram as a main part of their marketing strategies.

Moreover, these companies utilize the most popular influencers - fitness models, foodies, etc. - with thousands and even millions of followers to reach their target audience, and it's working quite well. In fact, even celebrities on Instagram can be influencers. Of course, choosing the appropriate (and popular) influencer is an important part of the process, and there's plenty to choose from. 

So, who are the most popular Instagram influencers of 2018? Whether you're seeking fashionistas, the aforementioned fitness models, or famous social media celebs, the list of top accounts below will help you find the right influencer. Whether it's a new venture you're launching or simply need some motivation, these social media gurus can go a long way.

Check out most popular Instagrammers below and cast a vote up or down for the very best. Feel free to also add any you don't see on the list. 

list ordered by
1
James Charles is listed (or ranked) 1 on the list The Most Popular Instagram Influencers Of 2018
James Charles Dickinson (born May 23, 1999), also known as James Charles, is an American internet personality, makeup artist, and model known for being the first male CoverGirl spokesperson. ...more

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2
Chiara Ferragni is listed (or ranked) 2 on the list The Most Popular Instagram Influencers Of 2018
Chiara Ferragni (born 7 May 1987) is an Italian fashion businessperson. She is an influencer who has collaborated with fashion and beauty brands such as Tod's and Pantene via her blog The Blonde ...more
3
Huda Beauty is listed (or ranked) 3 on the list The Most Popular Instagram Influencers Of 2018
Huda Kattan (born October 2, 1983) is an American makeup artist, beauty blogger, and entrepreneur. She is the founder of the cosmetics line Huda Beauty. Her first product, a series of false ...more

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4
Zach King is listed (or ranked) 4 on the list The Most Popular Instagram Influencers Of 2018
Zach King (born February 4, 1990) is an American Vine star, filmmaker and YouTube personality based in Los Angeles. He is most known for his "magic vines" - six-second videos digitally ...more

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5
NikkieTutorials is listed (or ranked) 5 on the list The Most Popular Instagram Influencers Of 2018
Nikkie de Jager (born 2 March 1994 in Netherlands), better known by her YouTube channel name NikkieTutorials, is a Dutch makeup artist and beauty blogger. She gained online popularity in 2015 ...more
6
Cameron Dallas is listed (or ranked) 6 on the list The Most Popular Instagram Influencers Of 2018
Cameron Alexander Dallas (born September 8, 1994) is an American internet personality and actor, best known for his prominence on the video application Vine and YouTube. Dallas later went on to ...more
7
Joanna Gaines is listed (or ranked) 7 on the list The Most Popular Instagram Influencers Of 2018
Joanna Gaines (born April 19, 1978) is a HGTV personality on Fixer Upper who stars alongside her husband Chip Gaines. She and Chip own and operate Magnolia Homes, a remodeling and design ...more
8
Mikhail Varshavski is listed (or ranked) 8 on the list The Most Popular Instagram Influencers Of 2018
Mikhail "Mike" Varshavski commonly known as Doctor Mike is a Russian American board-certified family medicine doctor, celebrity personality and philanthropist based in New York City. ...more
9
Camila Coelho is listed (or ranked) 9 on the list The Most Popular Instagram Influencers Of 2018
Camila Coelho (born February 27, 1988) is a Portuguese and English language fashion and beauty blogger/vlogger most well known for her MakeUpByCamila YouTube channel and self-titled blog. She ...more
10
Kayla Itsines is listed (or ranked) 10 on the list The Most Popular Instagram Influencers Of 2018
Kayla Itsines (born 21 May 1991) is an Australian personal trainer, author, and entrepreneur. She is the creator of a series of fitness ebooks titled Bikini Body Guides, and a meal-planning and ...more
11
Julie Sariñana is listed (or ranked) 11 on the list The Most Popular Instagram Influencers Of 2018
Julie Sarinana (born January 9, 1986) is a Model and lifestyle and fashion blogger on her personal blog SincerelyJules. On her blog she shares her personal thoughts, fashion tips, and travel ...more
12
Michelle Lewin is listed (or ranked) 12 on the list The Most Popular Instagram Influencers Of 2018
Michelle Lewin (born February 25, 1986) is a Fitness and cover model and bodybuilder with one of the largest social media followings on the web, including more than 7 million Facebook page ...more
13
Jay Alvarrez is listed (or ranked) 13 on the list The Most Popular Instagram Influencers Of 2018
Jay Alvarrez (born July 5, 1995) is a Social media star and model who has gained a following of over 5 million on Instagram. He is an extreme sports enthusiast as an active skydiver and surfer. ...more
14
Jake Paul is listed (or ranked) 14 on the list The Most Popular Instagram Influencers Of 2018
Jake Joseph Paul (born January 17, 1997) is an American actor and YouTube personality who rose to significant fame on the now-defunct video application Vine. Paul first came into prominence for ...more

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15
Nash Grier is listed (or ranked) 15 on the list The Most Popular Instagram Influencers Of 2018
Nash Grier (born December 28, 1997) is an American Internet personality. He became known for his online Vine videos in early 2013. Shortly after Grier's rise to Internet fame, he joined the ...more
16
Mariano Di Vaio is listed (or ranked) 16 on the list The Most Popular Instagram Influencers Of 2018
Mariano Di Vaio (born May 9, 1989) is an Italian model, actor, and style blogger who has worked with international brands like Cavalli, Brunello Cucinelli, and Gucci. In the autumn of 2016, ...more
17
Emily Skye is listed (or ranked) 17 on the list The Most Popular Instagram Influencers Of 2018
Emily Skye (born January 7, 1985) is a model, fitness expert, and wellness coach who advocates for mental health awareness and healthy living. She began modeling at the age of 15. She gained ...more
18
Meghan Rienks is listed (or ranked) 18 on the list The Most Popular Instagram Influencers Of 2018
Meghan Rienks (born August 4, 1993) is an Actress and enormously popular beauty, fashion, and lifestyle guru known by her internet personality and YouTube name meghanrosette. In 2017, she landed ...more
19
Tai Lopez is listed (or ranked) 19 on the list The Most Popular Instagram Influencers Of 2018
Tai Lopez (born April 11, 1977) is an investor, partner, or advisor to over 20 multi-million dollar businesses who also runs a book club and podcast. He assembled a collection of "mentor ...more
20
Marcus Butler is listed (or ranked) 20 on the list The Most Popular Instagram Influencers Of 2018
Marcus Lloyd Butler (born 18 December 1991) is an English YouTube vlogger, model and author from Brighton, known for his eponymous comedy channel "Marcus Butler" (formerly "Marcus ...more
21
Joe Wicks is listed (or ranked) 21 on the list The Most Popular Instagram Influencers Of 2018
Joe Wicks (born 21 September 1986) is a British fitness coach, TV presenter and author, specializing in cooking and fitness books. His first published cookbook Lean in 15: 15-minute meals was a ...more
22
Ingrid Nilsen is listed (or ranked) 22 on the list The Most Popular Instagram Influencers Of 2018
Ingrid Nilsen (born February 2, 1989) is an American YouTube personality from Rowland Heights, California. Nilsen began a YouTube channel with the name Missglamorazzi on October 23, 2009, ...more
23
Murad Osmann is listed (or ranked) 23 on the list The Most Popular Instagram Influencers Of 2018
Murad Yusupovich Osmanov (born 1985), known professionally as Murad Osmann, is a Russian photographer based in Moscow. His series "Follow Me To", made with his wife Natalia Zakharova, ...more
24
Chris Burkard is listed (or ranked) 24 on the list The Most Popular Instagram Influencers Of 2018
Chris Burkard is an American self-taught photographer and artist, based in California Central Coast region. Burkard’s work is layered by landscape, lifestyle, surf, outdoor and travel subjects. ...more
25
Louis Cole is listed (or ranked) 25 on the list The Most Popular Instagram Influencers Of 2018
Louis John Cole (born 28 April 1983), better known by his online alias FunforLouis, is an English film-maker and YouTube personality from Epsom, Surrey. He has a following of over 1.9 million on ...more