Celebrities appearing in popular print advertisements and TV commercials is nothing new - using a celebrity spokesperson is a strategy that has been widely used throughout history. The most memorable ads often feature a major Hollywood star. From Britney Spears to Betty White, famous people of all ages help turn a product endorsement into a huge part of pop culture. You might also be interested in celebrity businesses that failed miserably and athletes who lost endorsements. Some of the most successful collaborations between a brand and a celebrity occur during halftime at the Super Bowl, when commercials can cost millions of dollars for 30 seconds on air. Viewers even look forward to these televised celebrity ads almost as much as the game itself.
Advertising campaigns for cosmetics companies, beauty products, and fragrances often include celebrity advertisements and are prevalent in today's media. The most beautiful women in Hollywood have appeared in print ads, including Julia Roberts for Lancome, Halle Berry and Emma Stone for Revlon, and Drew Barrymore for CoverGirl. Male celebs are also getting more and more into brand endorsement, from one of the highest-paid athletes David Beckham promoting retail clothing giant H&M, to Daniel Craig as James Bond appearing in a Heineken beer ad. Brad Pitt even made history as the first male spokesperson for classic fragrance Chanel No. 5. Commercials with celebrities appeal to our innate desire to be like the people that we look up to and admire - examples of the most successful ads include those that use sex appeal and emotion to move viewers.
What's your favorite celeb ad? Do you buy products just because they've been endorsed by your favorite celeb? Vote for your favorite print advertisements and commercials featuring stars, add any not listed, or re-rank this list of the most successful celebrity endorsements.
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Betty White For SnickersDid this work?
George Foreman For The George Foreman GrillDid this work?
Emma Stone For RevlonPhoto: RevlonDid this work?