Sure, with every new Star Wars movie brings anticipation, nostalgia, hope for the future, and frenzied glimpses at every frame of footage. But it also brings stuff. Lots and lots of branded Star Wars stuff. From the moment George Lucas realized the merchandising rights to his universe were worth more than any studio could ever pay him, Star Wars toys, games, clothes, books, and ephemera have been part of popular culture.
Some of these Star Wars toys are effortlessly cool. Some of them are hopelessly dorky. And with The Force Awakens coming in December, there's going to be a lot more of it, with more and more Star Wars: Episode 7 toys revealed. September 4, 2015, wasn't called "Force Friday" for nothing, as hundreds of new action figures, Lego sets, clothing items, costumes, toys, soup cans, and everything else you can slap an Empire logo on were unveiled. Needless to say, they sold out in the time it took to inventory them all.Here are the coolest new Star Wars: The Force Awakens toys to hit the market. More to come, there will be.