For generations, WWE often relied on a single wrestler to showcase the company as a whole as their top ambassador and star. Bruno Sammartino served as WWE's main showcase in the 1960s and 1970s. In the 1980s, Hulkamania was running wild. In the '90s, Stone Cold Steve Austin rose hell and rose ratings. In the early 2000's, The Rock carried the WWE banner. Since his WWE title win in 2005, John Cena has served as WWE's poster boy and was pushed as their number one star. Then there was Roman.WWE has been doing their best to push Roman Reigns as the new John Cena, the new franchise... and it has been rocky at best. Despite years of planning, Reigns just isn't connecting with the fans as WWE would like, due to a combination of poor booking, the overly forced "good guy" position he has been given, and several other factors. But if not Roman Reigns, who could be the next John Cena? Who on WWE's roster could fulfill the role of WWE's franchise player?
If John Cena is WWE's Superman, then Sami Zayn is WWE's Spider-Man. Cena is built like a god and fans are in awe when he overcomes foes with physical strength. Zayn is the relatable underdog that won't give in and will scrap until he overcomes adversity. No matter where Zayn has performed, he is able to get the crowd to cheer and get into his matches due to his in-ring ability and downright likeability.
While Zayn lacks the physique and jawline that Cena possesses, he is fast, agile, and fully embodies the "Never Give Up" slogan that Cena uses to sell t-shirts. Plus, as WWE becomes more globally focused, Zayn's ability to speak several languages makes him the perfect global face of WWE for various media outlets worldwide.
Seth Rollins was already dubbed the chosen one by the Authority in WWE's storylines, so why not turn that into reality? Rollins has proven that he can garner a reaction from the crowd and sell merchandise during his heel run as WWE World Heavyweight Champion, so imagine what he could do as the top pushed babyface.Rollins has proven to be a class act in interviews with the mainstream media and even showcased his goofy side when doing segments on Jon Stewart's The Daily Show, not unlike the type of media appearances John Cena does today. He already wows audiences with his in-ring skills against a variety of different opponents, but, as long-time Ring of Honor fans know, Rollins has more tricks to wow the crowd when given the green light. Rollins' youth also allows him the potential to be a company franchise for a decade if given the ball.
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John Cena's Superman status could be easily given to the Swiss Superman. Cesaro has the look of a star and the charm to boot. In the ring, he showcases full intensity that the fans appreciate while outside of the ring he can play the clown without sacrificing his dignity. Listening to the reaction he gets when he does the Cesaro Swing should provide consideration alone.Before working in WWE, Cesaro wrestled throughout the world, giving him instant recognition for wrestling fans in the U.S., Canada, Japan, and all of Europe. He is incredibly photogenic either showing off his physique or in a suave well-fitted suit, making women want him and men want to be him. The fact that he can speak five different languages makes him more appealing as WWE's figurehead as the company grows globally.
Perhaps the next John Cena shouldn't be a man, but a woman. The growing popularity in women's sports has helped nudge WWE to produce a quality Women's Division on their roster, so a female superstar ambassador could be the best possible step. Bayley already sells a load of NXT merchandise as a friendly-yet-competitive woman athlete rather than relying on sex appeal which WWE has commonly employed.Bayley is able to deliver great matches that the diehard fans enjoy along with appealing to young girls. Her character's overall message of learning from mistakes and overcoming odds appeals to all fans regardless of age or gender. Bayley's charm and determination make her a fine choice as the poster woman for not only WWE's Women's Division, but the company as a whole.