Does it really matter what a potato chip bag looks like as long as there are potato chips inside? Photos of vintage potato chip bags suggest, well, maybe it does. After all, sometimes the bag was a tin; other times, it was so covered in groovy lettering that a single crisp might just transport you to the middle of 1968.
Perhaps even more than the design elements, it's surprising to learn that some of the most popular contemporary chip brands have been around for decades. Doritos history, which is rooted in the 1960s, offers just one example of a longstanding chip tradition.
Like vintage cereal boxes, the way potato chip packaging changes over time offers a glimpse of the tastes - aesthetic and gastronomic - of an era.