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The Most Obvious Reasons Vine Was Doomed to Fail

Updated September 23, 2019 1.7k votes 199 voters 6.3k views

List RulesVote up the things you think contributed to Twitter's decision to kill Vine.

Do y’all remember Vine? That Twitter-owned video platform on which people could share six-second videos that were usually super weird and sometimes very funny? Well it’s dead. And you killed it. Maybe that’s too harsh; there are a few different reasons Vine is shutting down, but one of them is that you definitely never used it. You either downloaded the app and tried to make a video once, or you just ignored it and watched longer, more coherent videos on literally every other social media platform. Now that the app is dead and buried you can say goodbye to Vine and delete it from your phone to make space for the new app that’s going to spring to life in Vine’s wake, only to become irrelevant in three years.

The reasons Vine shut down range from the mundane ins and outs of the current social media climate, to the fact that the thing that kills every cool subculture killed Vine: greed. When the app began, Vine was a place where incredibly strange and often very funny six-second videos appeared that made use of the brevity of the format. Once videos like “Cinnabon-Iver” became a hit, companies flocked to the biggest users and gave them money to start shilling their products. Users then abandoned it en masse. That’s not the only reasons why Twitter killed Vine, but it’s a big one.

Shed a tear for the lowly app, and vote up the things you think contributed most to the untimely demise of Vine. Then check out the best accounts on the new Vine-like app, TikTok.

  • People Watched Vines on YouTube and Facebook Instead1
    109
    20

    People Watched Vines on YouTube and Facebook Instead

  • The Original Viners Who Made the Platform Fun Left After a Couple of Years2
    86
    22

    The Original Viners Who Made the Platform Fun Left After a Couple of Years

  • Vine's Initial Concept Changed Once Advertisers Discovered They Could Use It to Sell Products3
    67
    21

    Vine's Initial Concept Changed Once Advertisers Discovered They Could Use It to Sell Products

  • Instagram Incorporated Videos, Which Made Vine Unnecessary4
    67
    28

    Instagram Incorporated Videos, Which Made Vine Unnecessary

  • Snapchat Took Vine's Millennial Base5
    69
    33

    Snapchat Took Vine's Millennial Base

  • Nobody Wants to Watch Whiny Teens Getting Paid to Feature Sponsored Products6
    58
    25

    Nobody Wants to Watch Whiny Teens Getting Paid to Feature Sponsored Products

  • Branded Content Took Over7
    46
    14

    Branded Content Took Over

  • Half of the Videos on Vine Were Ads8
    52
    23

    Half of the Videos on Vine Were Ads

  • Vine Began as Something Weird and Impossible to Monetize9
    39
    32

    Vine Began as Something Weird and Impossible to Monetize

  • The Only Person on Vine Was Bo Burnham10
    41
    62

    The Only Person on Vine Was Bo Burnham

  • It Was Only Used to Promote Other Social Media Channels11
    20
    38

    It Was Only Used to Promote Other Social Media Channels

  • No One Wants to Watch Teenagers Act Like Idiots on a Loop12
    34
    62

    No One Wants to Watch Teenagers Act Like Idiots on a Loop

  • Vine Never Kept Up with Social Media Trends13
    17
    42

    Vine Never Kept Up with Social Media Trends

  • Most of the Videos Were Really Stupid14
    30
    67

    Most of the Videos Were Really Stupid

  • People Were Exhausted by Having to Use One More App15
    17
    47

    People Were Exhausted by Having to Use One More App

  • It Was a Separate App When It Should Have Been a Part of Twitter16
    21
    58

    It Was a Separate App When It Should Have Been a Part of Twitter

  • Goofy Loops Don't Enough Mass Appeal17
    12
    46

    Goofy Loops Don't Enough Mass Appeal

  • Users Were Annoyed by the App's Autorepeat18
    12
    49

    Users Were Annoyed by the App's Autorepeat

  • Pirated Videos from World Star Hip Hop Weren't Enough to Keep the Platform Afloat19
    10
    35

    Pirated Videos from World Star Hip Hop Weren't Enough to Keep the Platform Afloat

  • Six-Second Videos Are Useless20
    12
    67

    Six-Second Videos Are Useless

  • People Prefer Sharing Pictures, Not Videos21
    10
    63

    People Prefer Sharing Pictures, Not Videos