The odds are that if you are a fan of makeup, you've already heard a ton of great reviews about Rihanna's new Fenty Beauty line. Perhaps you've yet to make a pilgrimage to Sephora to try out the brand yourself, however, and are wondering what all the hype is about. If so, then you've come to the right place. Not all celebrity-owned cosmetics brands perform as well as promised but Ri's line is exemplary among all high-end contenders.
Here you'll learn why so many people are freaking out over Fenty Beauty. Not only has Rihanna managed to create shades that match virtually every skin tone under the sun, she's also dropped a total bombshell on the beauty industry that will hopefully encourage other brands to follow suit.
Ever wondered where Rihanna got the Fenty moniker for her brand? Well, it's actually her last name. Don't feel bad if you were one of the fans who had no idea that her full name's Robyn Rihanna Fenty; there was a rush of hilarious tweets when other fans found out as well.
Think there's not a makeup product on Earth that can match your skin tone perfectly? Think again! Fenty Beauty has 40 foundations for each and every skin tone. People of color are raving about their newly established inclusion in the beauty community and so are people with more fair complexions.
Sick of chalky or unnatural-looking highlights that only come in a variety of pink and pearly tones? With RiRi's line you'll find six different shades of Killawatt Freestyle Highlighter. More than half of them look amazing on deeper skin tones.
Ever since Fenty's launch, all of those makeup brands that refused to cater to anyone with a darker complexion have been forced to see the error of their ways. Fenty Beauty has proven that it pays to be inclusive. Hopefully more makeup brands will take the hint and expand their color ranges.
A celebrity-endorsed product usually costs an exorbitant amount but that's not the case with this new line. Rihanna has chosen to keep her collection affordable, especially considering the stellar quality. Though not as cheap as what you might find in the cosmetic aisle at Target, Rihanna's products are usually less costly than other high-end brands.
The Advertisements Are Among the Most Inclusive Ever
Perhaps the most touching and truly beautiful things about Fenty Beauty is the company's effort to promote inclusiveness. In an age obsessed with fitting in, it's beyond refreshing to see such a high profile celebrity marketing not only makeup, but the idea that every woman or man is beautiful in their own unique way.
