Why Rihanna's Fenty Beauty Line Is The Best Makeup Line You Can Buy Right Now

The odds are that if you are a fan of makeup, you've already heard a ton of great reviews about Rihanna's new Fenty Beauty line. Perhaps you've yet to make a pilgrimage to Sephora to try out the brand yourself, however, and are wondering what all the hype is about. If so, then you've come to the right place. Not all celebrity-owned cosmetics brands perform as well as promised but Ri's line is exemplary among all high-end contenders. 

Here you'll learn why so many people are freaking out over Fenty Beauty. Not only has Rihanna managed to create shades that match virtually every skin tone under the sun, she's also dropped a total bombshell on the beauty industry that will hopefully encourage other brands to follow suit.