Scariest Horror Movie Marketing Campaigns

List Rules

Vote up the publicity stunts and viral campaigns that creeped you out more than the movies they promoted.

Most people watch horror movies for one thing: to be scared. So, what better approach to promote something scary than by scaring the public in an all-new way?

Instead of a straightforward trailer with jump scares and creepy sounds, some marketing teams choose to create elaborate hoaxes behind their movies (The Blair Witch Project), set up real-life stunts for unsuspecting customers (Ouija), or simply hype up the movie by showing you how others react to watching it (Paranormal Activity).

Vote up the scariest marketing stunts below. Do you think any of them went too far?