If you watch TV, you know that it's not a stretch to say that women are often sexualized in beer or burger ads, and plenty of other advertisements as well. While “sex sells” is nothing new to advertising or other media, in the 21st century, it's fair to say that women, minorities, and other diverse populations are more often represented fairly today than ever before. That's why these vintage advertisements are so shockingly offensive, especially to women.
While it's easy to feel nostalgic for a bygone era of seemingly simpler times when watching shows like Mad Men, these sexist ads remind us that we really have come a long way, baby. As you'll see, it was a man's world, and the ad men had no qualms about portraying men as superior and powerful while stereotyping women as inferior, submissive, and weak in adverts and vintage poster, photos, and pictures like these.
These sexist vintage ads will make you laugh out loud and make your jaw drop with horror. Ads from everything to kitchen appliances to beauty products to ties your husband will totally love portrayed women as insecure, inept children who needed to be put in their place or controlled by men. Even though we still have a long way to go before ads stop sexualizing women or telling them to look and act a certain way, at least we can turn on the TV and flip through a magazine without being told to get back in the kitchen already. Check out the outrageously sexist ads below and vote up the ones that made you gasp with disbelief.
1. 'Is It Always Illegal To Kill A Woman?'Photo: Pitney-Bowes, Inc.
2. 'Do You Still Beat Your Wife?'Photo: Co-le Sales Company
3. 'Men Are Better Than Women!'Photo: Drummond Sweaters
4. 'Innocence Is Sexier Than You Think'Photo: Love Cosmetics