Consumer culture drives and directs global society. Annual holidays revolve around it, children are reared on the dogma of corporate product, those in developing nations spend disposable income on products made by those in developing nations. Jobs disappear from wealthy nations only to reappear in poor ones, so those who own companies can drive down cost and increase profit. The desire of the consumer changes the make up of society, not always for the better, as conscious consumerism is an unwelcome value. And coded messages in advertisements keep dutiful, unwoke consumers coming back to the trough for more slop every time a fresh batch is whipped up.
Popular brands use subliminal advertising to ensure consumer loyalty, hopefully across multiple generations. What better way is there to celebrate Christmas, for instance, than to share a coke with someone you love? Wait, does Coke have anything to do with Jesus? Why would you drink cold soda when it's freezing outside? What are those polar bears doing? Are they going to eat Santa? This is a trick of association, not mind-control, but real examples of subliminal advertising are more prevalent than you might think.
Of course, being a slave to corporations and banks isn't as nefarious as it sounds, but that doesn't mean capitalist subliminal messages embedded in public spaces aren't ethically questionable. There aren't laws against ads with hidden messages, so it's perfectly acceptable for advertising executives to put subliminal advertising in action. You've probably fallen for these coded messages without even realizing it.
All hyperbole aside, the following things appear in this ad:
- An attractive young women with her mouth and eyes wide open
- The phallic tip of a sandwich filled thick with meat (pointed at her mouth)
- The word "blow" right under the phallic sandwich
- The word "it" right under the woman
- The term "seven-incher"
- The phrase "it just tastes better"
In fact, the ad is so obscene, the model who appears in it (who didn't know she was in the ad), called for a boycott of the company and stated, “I believe in sexual expression in art and the media; it's beautiful and necessary for a healthy society, but IT MUST BE CONSENSUAL otherwise it's RAPE. Nice family restaurant you're running there Burger King. #boycottbk #facerape #SuckOnYourOwnSlimySevenIncher.”
Skittles Berry Explosion? More like rainbow-colored sexplosion, given the convenient positioning of the Skittle just to the left of the flavor line name.
The tagline on this DR Flooring ad let's you know straight away what's being sold: "Laid By The Best." Don't we all want to be? Here's where it gets run: flip the ad upside down, cover the woman's head and champagne glass, and you'll see a woman double clicking her mouse, presumably lubricating herself in preparation for being laid by the best.
What's strange about this shampoo and body wash ad? It's your standard thin, large-breasted, naked-but-tastefully-covered woman-in-the-shower piece. Or is it? Take a look at the hand on her leg. That's a man's hand. The ad isn't selling the tantalizing image of a naked woman, but the fantasy of you screwing that woman, which will undoubtedly happen if you load up on Palmolive. Or the notion you'll get lucky in the shower with whomever is your life and willing to sleep with you if you have the right shower and body wash.
A similar Palmolive ad, with less nudity, ran around the same time as this one, driving home the man-hand theme.