When Taylor Swift’s former label, Big Machine Records, was purchased on June 30, 2019, by Scooter Braun’s Ithaca Holdings Group, the singer wrote a lengthy - and angry - Tumblr missive about the label’s new owner, leading many music fans to ask, “Who is Scooter Braun?” His name may not be familiar to everyone, but Braun is a music industry maestro who’s had a hand in the careers of many of your favorite artists. Many of them weighed in via social media to comment on the Swift-Braun controversy.
Braun’s most prominent client is Justin Bieber, one of the world’s biggest pop stars, but he’s not just a music manager. Braun has a collection of different ventures: Aside from music, he works in film and technology, as well as gives to various charities. Even with all of his work in the public eye, his feud with Taylor Swift is what shined a light on his name.
- Photo: lev radin / Shutterstock.com
Model Cara Delevingne, Swift’s Friend, Criticized Justin Bieber For Defending Braun
Model and actress Cara Delevingne has been friends with Swift for a while, and she even appeared in the singer's star-studded music video for "Bad Blood." After Justin Bieber defended his manager with an Instagram post, his wife, Hailey Bieber (née Baldwin), responded, "Gentleman."
Delevingne responded to that comment with an angry one, telling the stars to stick up for women rather than siding with their manager. She wrote:
Gentleman? @Haileybaldwin @justinbieber you must be bored. I wish you spent less time sticking up for men and more time trying to understand women and respecting their valid reactions. As a married man, you should be lifting women up instead of tearing them down because you are threatened.
I am not sure you actually understand what an apology is. The issue that @taylorswift is talking about is far more than a picture and you know that. As you said, you haven’t spoken to her in years which means you definitely don’t understand the situation. I do. Take a step back and learn from this. We should all be on the same team. End of story.
In 2013 'Time' Named Braun One Of The 100 Most Influential People In The World
After naming Braun one of the 100 most influential people in the world in 2013, Time asked former Walt Disney Studios executive and producer Jeffrey Katzenberg to write about the young entrepreneur.
Katzenberg didn't just say he was impressed with Braun's business acumen; he also noted that his heart and desire for a family made him even more admirable. Katzenberg wrote:
What most people probably don’t know is that Scooter has found a way to connect this heart to everything he does, incorporating a philanthropic side into all his initiatives. I’m pretty confident he will be influencing people for generations to come.
- Photo: Scorpion / CBS
Braun's Company, SB Projects, Focuses On Marketing, Management, And TV And Film Production
Braun isn't just elbow deep in the music industry; he's been building out his media empire for more than a decade. In 2007 he started working on television and film production, as well as marketing campaigns with a variety of media endeavors.
His most well-known project is the Justin Bieber concert film Never Say Never, but he doesn't just deal with music projects. SB Projects produced the CBS series Scorpion, which ran for four seasons, and the company has an active slate of projects in development.
Braun Might Have Bought Big Machine Records To Give His Own Clients A New Label To Work With
Some industry insiders believe Braun purchased Big Machine Records (BMR) to provide his own clients with an established music label. While Braun runs Schoolboy Records through Universal Music Group, it doesn't have the name recognition or guidance of BMR's Scott Borchetta.
According to Variety, many of Braun's artists have contracts with other labels that are ending soon, and they might work with his new label rather than seek distribution elsewhere.