Everybody loves splendidly diabolical pranks, especially if they double as ingenious publicity stunts. In the era of viral videos, the bar has been raised: real ingenuity goes way beyond the old whoopie cushion or fake-piece-of-sh*t on the floor gag. Some of the tricks on this list are complex masterpieces; serious mindf*cks that deserve a place in the annals of extremely elaborate pranks people actually pulled off. Here you'll find scary pranks, terrifying pranks, and crazy practical jokes. And not all of them are contemporary. Orson Welles's famous "War of the Worlds" broadcast, for instance, will be remembered forever.
So, whether your poison is an alarmingly realistic baby spitting regurgitated milk at passersby, a drowned horror icon crawling out of a television set, or just a violent murder witnessed in a run-of-the-mill parking lot in the dead of night, read on.
This Prank Featuring A Real Samara Crawling Out Of A TV
This fiendish set up accompanied the release of 2002's The Ring, which would go on to become one of the most successful horror remakes (of 1998's Ringu) ever. As Time Magazine explains it, the prank entailed
"... building a fake wall inside a real store in upstate New York, then covering it in televisions... hidden behind one of the lower screens was a hidden compartment where an actress dressed up like the creepy Samara would emerge to scare customers, riffing on the premise of The Ring's video viewings."
As anyone watching the above video can see, the effect was marvelous. Talk about breaking the fourth (or would this be the fifth?) wall.
This Apocalyptic Job Interview Prank
This end-of-the-world prank, courtesy of Seoul-based LG Electronics, was so successful it was turned into an advertisement extolling the clarity of LG televisions. In it, unsuspecting aspiring employees are interviewed in front of what appears to be a large window (but is actually a state-of-the-art TV screen). As the interviews go on, what seems to be a meteor hitting the city smashes into view, followed by a catastrophic explosion that appears to decimate everything around it.
Most of the interviewees leap up from their seats and freak out, it's true. But if this kind of approach doesn't seduce you into shelling out $50,000 for a screen (after all the dust has settled, of course), it's hard to imagine the scenario that would.
This Barroom Anti-Drunk Driving Prank
Can you shock a reckless sod into not driving drunk? This pub restroom prank (which was turned into a widely circulated, much admired PSA) made a grotesquely epic effort to do so. Shot "on location" in a London bar, the prank featured mirrors shattering (complete with copious gouts of blood) every time someone glanced into them as they washed their hands, post-piss.
The brilliance of the prank, which was funded by the UK Department of Public Transportation, didn't stop there. After the mirror shattered, a decapitated mannequin head crashed through and got stuck in the glass. The head is accompanied by the sounds of a car crash, to give the effect of a driver careening into a pedestrian.
In all fairness to the terrified people in the video, most of them probably thought they were being shot at from behind, in the first split second; but, as the old saying goes, hindsight is 20/20.
The Fabulous Marketing Campaign For 2013's "Carrie" Remake
Though nobody will ever top Brian De Palma's 1976 masterpiece Carrie, Kimberley Pierce (most famous for directing Boys Don't Cry) tried a remake, with the aid of a bonkers marketing strategy. Just before the film was released in 2013, a team working for Sony Pictures devised a telekinetic coffee shop prank, which they set in popular West Village grub-and-jo spot 'sNice.
According to an article in The Blaze, the production included "a stuntman on a wire, spring-loaded books, and motorized tables to make it appear as if a woman in the cafe was using supernatural powers." When an actor walked by and "accidentally" spilled coffee on a faux-Carrie's laptop and she responded by freaking out and "telekinetically" shoving him up a wall, onlookers reacted in a variety of memorable ways.
In hindsight, many suspect a lot of the people present were paid actors, but there were still a good percentage of genuinely nonplussed patrons in the equation who stumbled in just looking for a cup of coffee or some food.