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The Coolest Live Action Video Game Commercials Ever

Updated November 6, 2017 1.5k votes 204 voters 202.9k views36 items

Throughout the course of gaming, advertisers have always wanted to give gamers a sense of how the game feels -- and they have to do it without using the actual game. Many of these commercials are produced long before the game's gone gold. So what to do? Live action video game commercials -- they're as tricky as they sound, and they can go very, very wrong. But when they go right, they can make the game's sales skyrocket. So of course, we've put together some of the best live action video game commercials we could find!

Whether looking at the Destiny live action game trailer, or the trailer for Sleeping Dogs, you always get a sense that you know exactly what this world is about, which is what the best video game trailers should do. Others, particularly those in the early days of gaming, don't quite know what they had, but they have a campiness to it that you just can't help but love, putting them down as some of the best live action game trailers just for history's sake. 

So take a look at our list of the greatest live action game trailers ever, and vote for your favorites! Then, check out some of our other video game lists to see what you should be playing next! 
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  • Video: YouTube

    Something people don't really consider about survival horror games is that the survivors don't get achievements or go out to get some Taco Bell with their friends after they're all done. They remember everything and it follows them for the rest of their lives (or well into the game sequels).

    Chris Redfield has been through so much that it's insane that he's not more, well, insane.

    This video not only does this, and therefore adds some artfully frightening depth to a trailer that could have just been a bunch of zombies, but introduces the main character of the upcoming game in a way that most film trailers try to.

    It's an inspiring insight to the psychology behind the experiences your characters endure, fleshing out their personality. 

    Greatest line: "It's amazing how far you can get in life by destroying the lives of others."
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  • Video: YouTube

    Neill Blomkamp, director of District 9, was originally slated to be the director of a Halo movie with Peter Jackson producing. This is actually a commercial, and two Internet shorts cut together to make an absolutely amazing short film that takes place in the Halo universe.

    Saving Private Ryan was a little bit (and sorry for using this term) of a game-changer as far as war-reality went in film. I mention that because this compiled series of shorts is the Saving Private Ryan of video game commercials.

    Nothing got fans more pumped to buy Halo 3 than this awesome freaking commercial. Sure, the new ones are great, but they're a little THX-1138... this is the Halo universe in realistic, raw form, like we'd never seen before. As a collection, this is the best live-action commercial for a video game ever made.
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  • Video: YouTube

    Do you want to be a future soldier? Of course you do. Who doesn't want to be a future soldier? With the unwieldy title of Tom Clancy's Ghost Recon: Future Soldier, one would think that it would be difficult to become a future soldier, what with the suggestion that you'll be time traveling. 

    But alas, no time travel. You're just a soldier in the near-future of 2024. That seems... disappointing, albeit much more reasonable to consider. 
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  • Video: YouTube

    Effing. Epic.

    There are very few commercials that take such a simple route to get us excited about a video game, but a single person repeatedly chanting the name of the most iconic character in video game history, just to be joined by dozens, then hundreds, then thousands, then millions of people dressed throughout the U.S. (And only the U.S.... Nationalism, anyone? Not even a shoutout to Japan? Oh, the 90s...) in colors that make the shape of Mario's face? Exciting, epic and inspirational.

    When's the last time you played Super Mario Bros. 3? Our answer to that is about to be a resounding "now".
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