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The Coolest Live Action Video Game Commercials Ever

Updated November 6, 2017 1.8k votes 200 voters 202.4k views36 items

Throughout the course of gaming, advertisers have always wanted to give gamers a sense of how the game feels -- and they have to do it without using the actual game. Many of these commercials are produced long before the game's gone gold. So what to do? Live action video game commercials -- they're as tricky as they sound, and they can go very, very wrong. But when they go right, they can make the game's sales skyrocket. So of course, we've put together some of the best live action video game commercials we could find!

Whether looking at the Destiny live action game trailer, or the trailer for Sleeping Dogs, you always get a sense that you know exactly what this world is about, which is what the best video game trailers should do. Others, particularly those in the early days of gaming, don't quite know what they had, but they have a campiness to it that you just can't help but love, putting them down as some of the best live action game trailers just for history's sake. 

So take a look at our list of the greatest live action game trailers ever, and vote for your favorites! Then, check out some of our other video game lists to see what you should be playing next! 
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  • Destiny
    Video: YouTube

    While many live action game trailers try to put a human in the role of a lead character, in Destiny, you and your friends are those lead characters. So they did something interesting - they simply simulated gameplay between two friends playing quests together. 

    This live action trailer really gets to the heart of what it is about Destiny that gamers are flocking to. It's the feeling that even when you're not in the same room, you're still hanging out and doing cool things in the game. 
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    Metro: Last Light

    Metro: Last Light
    Video: YouTube

    When you're talking the end of the world, trailers have to sell the human cost and impact to get any sort of response these days. Enter the Metro: Last Light trailer. In attempting to reintroduce Metro as a title people had to get, it got 4 million views on YouTube the day it dropped. 

    Really, the apocalypse is supposed to look frightening, and this trailer nails it while also making it look like it should be a game that you should play. 
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  • Ratchet & Clank
    Video: YouTube

    The Ratchet and Clank franchise did a great service to us all in keeping with the style of bringing the ridiculousness of the weapons in the game into real life.

    Every commercial would end with "One of ___ weapons not meant for this world," displaying how absolutely awesome every one of these gadgets and weapons would be if they actually existed.

    Very few things got us more excited to play this game than these weapons. In a lot of games, you're looking for the end of a story or a different way to play with your friends, but for THIS game, you look forward to one thing above all: the weapons. The muthaluvin' weapons.
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  • Halo 3
    Video: YouTube

    Neill Blomkamp, director of District 9, was originally slated to be the director of a Halo movie with Peter Jackson producing. This is actually a commercial, and two Internet shorts cut together to make an absolutely amazing short film that takes place in the Halo universe.

    Saving Private Ryan was a little bit (and sorry for using this term) of a game-changer as far as war-reality went in film. I mention that because this compiled series of shorts is the Saving Private Ryan of video game commercials.

    Nothing got fans more pumped to buy Halo 3 than this awesome freaking commercial. Sure, the new ones are great, but they're a little THX-1138... this is the Halo universe in realistic, raw form, like we'd never seen before. As a collection, this is the best live-action commercial for a video game ever made.
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