Celebrities make a large amount of money from appearing in television and movies, but they can augment their already large income by appearing in commercials. Celebrity endorsement are ways for brands to get some of their best advertisements. They can promote their best products with famous people. A celebrity already has an audience, so the company knows that they can potentially associate their brand with one of these celebrities.
These celebrity jobs aren't always as easy as sitting still for a photo shoot. They sometimes require years of commitment. Say you were a famous person working for Pepsi. Don't even think about picking up a Coke. A paparazzi could snap a shot of you doing that, and you might get sued by Pepsi for breach of contract. While you're under contract as a spokesperson, you need to be fully responsible for making people believe that you use that product. Because you become a proxy for that product.
- Catherine Zeta-Jones started working with T-Mobile in 2002, as the German company launched in the United States. Eventually, she was phased out when T-Mobile was going for a more populist approach to advertising. But populism doesn't always work, and the star was brought back in 2009 to pitch the brand once again.
2016Agree or disagree?
- Age: 51
- Birthplace: Swansea, United Kingdom
- Valerie Bertinelli started to market for Jenny Craig in 2009. She had struggled with her weight, but after using Jenny Craig, she lost 50 pounds. If she can do it, anyone can do it! I guess.
2828Agree or disagree?
- Age: 60
- Birthplace: Wilmington, Delaware, USA
- In 1984, Michael Jordan signed a 5-year contract, $500,000 contract with Nike. Now he's making A LOT more. Not only did he appear in commercials but the basketball superstar has his own line of sneakers, which accounts for 71% of the basketball shoe market.
2018Agree or disagree?
- Age: 57
- Birthplace: New York City, New York
- In 1988, before he became a punchline to a "Family Guy" joke, Wilford Brimley was pitching Quaker Oats to his fellow septuagenarians. He also repped for Liberty Mutual and hung out with old babes in Cocoon. Dang, Wilford Brimley was steady ballin' in that demo.
2221Agree or disagree?
- Age: 86
- Birthplace: Salt Lake City, Utah, United States of America