Celebrities make a large amount of money from appearing in television and movies, but they can augment their already large income by appearing in commercials. Celebrity endorsement are ways for brands to get some of their best advertisements. They can promote their best products with famous people. A celebrity already has an audience, so the company knows that they can potentially associate their brand with one of these celebrities.
These celebrity jobs aren't always as easy as sitting still for a photo shoot. They sometimes require years of commitment. Say you were a famous person working for Pepsi. Don't even think about picking up a Coke. A paparazzi could snap a shot of you doing that, and you might get sued by Pepsi for breach of contract. While you're under contract as a spokesperson, you need to be fully responsible for making people believe that you use that product. Because you become a proxy for that product.
Valerie Bertinelli started to market for Jenny Craig in 2009. She had struggled with her weight, but after using Jenny Craig, she lost 50 pounds. If she can do it, anyone can do it! I guess.
Birthplace: Wilmington, Delaware, United States of America
Profession: Spokesperson, Actor
Credits: Hot in Cleveland, One Day at a Time, Touched by an Angel, In a Child's Name
William Shatner has been the celebrity spokesperson for Priceline since 1997. This former starship captain is helping people cross the globe at a good rate. His character is dryly self-aware.
Birthplace: Côte Saint-Luc, Canada
Profession: Spokesperson, Television director, Television producer, Novelist, Musician, + more
Credits: Star Trek, Star Trek II: The Wrath of Khan, Star Trek IV: The Voyage Home, Star Trek V: The Final Frontier
Ricardo Montalbán promoted the 1975 Chrysler Cordoba, with his blend of flair and international mystery. This star of "Fantasy Island" got people excited about jumping into the newest model of this Chrysler vehicle.
Age: Died at 89 (1920-2009)
Birthplace: Mexico City, Greater Mexico City, Mexico, Latin America, Americas
Profession: Spokesperson, Actor, Voice acting
Credits: Star Trek II: The Wrath of Khan, The Naked Gun: From the Files of Police Squad!, Escape from the Planet of the Apes, Spy Kids 3-D: Game Over, Fantasy Island, + more
Bill Cosby started promoting Jell-O Pudding in 1974. He's expanded his repertoire to include Jell-O Jigglers and Pudding Pops. Cosby continued to promote Jell-O until the 1990s. A generation of people ate the dessert...because of Cosby!
Birthplace: Philadelphia, Pennsylvania, United States of America
Profession: Activist, Film Score Composer, Television director, Television producer, Musician, + more
Credits: The Cosby Show, Bill Cosby: Himself, Uptown Saturday Night, The Electric Company