UX or User Experience is one of the most important aspects of your website, as it plays a direct role in attracting the attention of your prospective customers and converting those visitors on your website into actual customers. That is what a website is all about – getting more customers, isn’t it? Therefore, the UX of your website is something that you should focus on to get a higher conversion rate. Here, we are going to look at some of the most useful UX Trends that would help you to enhance your conversion rates in the year 2016. So, let’s begin.
The use of large, full-width images is a great way to increase your conversion rates. This is because large images forces people to take notice. Additionally, you can also add effects like ambient video or cinemagraphs to make it look more attractive. You could also try to include images of people as that form an immediate connection with your customers.
Giving too many options might easily overwhelm your visitors, so you might want to avoid putting too many options on the navigation bar itself. Include only the things that would help you make the conversion and hide the secondary menus into a hidden menu icon.
Your call to action is perhaps the most important part of your website when it comes to conversion. Therefore, you need to focus on your CTA to get the conversion. You need to keep it prominent. You can use monochromatic colors, so to make it look starker. Always try to go for a darker background and a lighter color on the button as it would help it to stand out. Try to use a sticky footer for CTA for mobile or a sticky header for desktops as they would keep the CTA always visible to the visitor.
Focus On Your Call to Action (cta)
Videos are an effective way to establish a brand and build trust. Building trust is a great way to increase the conversion rates. Therefore, you must use videos which help your brand to reach your customers.