On September 19, 2011, Netflix decided that they were going to branch out into two companies, one that handles streaming, and one that handles just the DVD-to-mail part of the business. They decided to change the name of the most well known service of its kind in the industry to "Qwikster". But what they didn't think about was that on the day that one of the most successful companies in rentals announced a new brand, they did not secure their Twitter handle @Qwikster. It's owned by a young teenager/thug that goes by that handle on Twitter. These are his Tweets.