For nearly a decade, Twitter has been an important way for users to directly connect with friends, family, celebrities, and influencers. While things are generally on the rise for the company, there are a few things that Twitter could improve to not only grow as a company, but to keep its users happy by making for a better user experience, which in turn will keep the company relevant.Here are just a few suggestions (all less than 140 characters!) that will make Twitter better and hopefully will make a difference in keeping the company successful.
Getting Rid of BotsFake accounts, and even bots to a lesser degree, are generally useless and your Twitter rep could be hurt if you're followed by too many of them.
Having Promoted Tweets Fit the User's InterestsBranded or promoted tweets are now the norm, but the content should be relevant to the user.
Improving the While You Were Away ChoicesHaving only a couple of select choices instead of customizing your preferences leaves users sometimes unimpressed by the options presented.
Extending Timelines on MobileScrolling down a timeline could take forever depending on the number people a user follows.
Making Clearer Insights on TweetsA narrower version of insights will make it easier for users to know what their audience is responding to.
TrollingGetting rid of bullying would help Twitter as as whole.
Targeted TweetsTargeted tweets from a person or entity with the same interests will keep users active and engaged on the site.
Organizing TimelinesStreamlining timelines would make it easier to access the info you want.
Promoted Tweets of Live EventsOrganizing live hashtags in a singular place would be an efficient way to find info on a live event.
A Save ButtonThis would make it easier to pull out tweets that users like and want to revisit.
Flashback TweetsLike TimeHop, Twitter could do something similar by providing users with a "Flashback Tweet."
The Ability to Embed Additional MediaWhile you're able to place a photo or additional media on a given tweet, another element to add, like embedding a poll, would help increase engagement.
Making a Tweet More Than 140 CharactersIt's something that's rumored.