36.9k voters

22 Inappropriate Tweets That Totally Backfired

Updated June 14, 2019 177.9k votes 36.9k voters 3.2m views22 items

List RulesVote up the tweets that make you physically sick with vicarious embarrassment.

Nothing beats dumb tweets (especially horrible tweets from celebrities). We live in an age where everyone feels the need to be on Twitter, either to market their brand or express their thoughts. But so many people are just terrible at it.

It's surprising that so many companies and individuals still don't understand how much backlash they can face for posting something insensitive or offensive. So, here are the most groan-worthy Twitter fails ever. Every one of them will make you cringe, and will make you wonder what the person behind the tweet was thinking. Some of them may have had good intentions, but ultimately they were tweets that backfired horrifically for the person or company involved. A lot of them have never recovered from the embarrassment. 

  • 5

    CelebBoutique Apparently Didn't Hear About A National Tragedy

    Photo: flickr / CC0

    This tweet is worthy of a serious facepalm. During the tragic Aurora movie theater tragedy and the subsequent twitter trend #Aurora, posted an insensitive tweet saying: "#Aurora is trending, clearly about our Kim K inspired #Aurora dress ;)."

    It then linked to their website, where people could buy said dress. Once they realized why #Aurora was trending, they immediately deleted the post and apologized, but the damage was already done. Seriously, people, just do a modicum of research before you tweet. 

    Are you cringing?
  • 6

    Matthew P. Doyle Tried To "Confront" An Innocent Stranger, Was Later Arrested Himself


    Matthew Doyle probably thought he would be congratulated for questioning a random Muslim "woman" about the Brussels terrorist attack, but obviously, his xenophobic behavior lead to an abundance of backlash and mockery. He didn't apologize, but he later admitted his use of the word "confront" was a bit too harsh.You know, because that was the sticking point.

    He was later arrested under section 19 of the Public Order of 1986, which punishes "publishing or distributing written material which is threatening, abusive or insulting, likely or intended to stir up racial hatred." A day later, the charges against him were dropped. 


    Are you cringing?
  • 7

    Roseanne Barr Sent Out A Racist Tweet About An Adviser For Obama

    Rosanne Barr's Twitter feed is no stranger to conspiracy theories and questionable tweets, but her racist comment about former White House adviser Valerie Jarrett was the final straw for many. On May 29, 2018, the Roseanne co-creator and star tweeted about Jarrett, a Black woman who acted as a senior adviser in the Obama administration, and likened her to an ape, saying, "muslim brotherhood & planet of the apes had a baby=vj."

    Barr swiftly received backlash from her peers and Twitter users alike. She issued an apology, stating, "I apologize to Valerie Jarrett and to all Americans. I am truly sorry for making a bad joke about her politics and looks. Forgive me-my joke was in bad taste."

    She was not pardoned by anyone. Soon after, ABC announced that the network canceled Roseanne. ABC Entertainment president, Channing Dungey, said, "Roseanne's Twitter statement is abhorrent, repugnant, and inconsistent with our values, and we have decided to cancel her show."

    Barr said she was leaving Twitter in the aftermath of her comments.

    Are you cringing?
  • 8

    Police Officer Phillip White Aggressively Confronted Protestors, Got Away With It

    Officer Phillip White of the San Jose Police Department got into some hot water when it was revealed he used his Twitter account to threaten and mock demonstrators protesting against police brutality. Things quickly spiraled out of control, with White facing the wrath of the community, as well as criticism from his department and his government.

    He was put on administrative leave, but many people signed a petition asking for his complete removal. The people against him said he was hurting any chance of a peaceful relationship between cops and protesters, but in the end it didn't matter. He was reinstated, which obviously was badly received by those who wanted him gone. 

    Are you cringing?