Nothing beats dumb tweets (especially horrible tweets from celebrities). We live in an age where everyone feels the need to be on Twitter, either to market their brand or express their thoughts. But so many people are just terrible at it.
It's surprising that so many companies and individuals still don't understand how much backlash they can face for posting something insensitive or offensive. So, here are the most groan-worthy Twitter fails ever. Every one of them will make you cringe, and will make you wonder what the person behind the tweet was thinking. Some of them may have had good intentions, but ultimately they were tweets that backfired horrifically for the person or company involved. A lot of them have never recovered from the embarrassment.
Back in 2015, West Midlands Police sent out a tweet asking for help to find a missing 15-year-old girl. In horrible taste, a man with the username @Garbutted replied to the tweet saying: "If I find her I'll r*pe her."
He meant it as a "joke," but the police took him quite seriously. They told him they were passing on his information to higher authorities. The man quickly apologized and said he wasn't being serious, but soon had to delete his account because of the incident.
The story of how Justine Sacco's one tweet became a worldwide sensation is truly incredible. In 2014, the then 30-year-old PR director posted the above (mind-meltingly insensitive) tweet before boarding a plane to Africa. She landed 11 hours later as one of the most hated women on the planet.
People across the internet banded together to call her racist, and demand she get terminated from her job. You'd think that someone who works in PR would have a better idea of what jokes are safe to make.
Normally, when you tweet something regrettable, you can instantly delete it when you realize your mistake. Sacco didn't have the chance, however, because of her 11-hour flight. As the hours crawled on, so did the furor over the tweet, and the excitement over what would happen to her when she realized the entire internet was against her. The hashtag #HasJustineLandedYet began to trend worldwide.
When she finally hit the ground, she deleted the tweet (and her account, for good measure), but it was too late. She released an apology statement and cut her vacation short, but was soon fired from her job.
Following the horrific Aurora shooting incident in 2012, an editor at The Wall Street Journal by the name of James Taranto tweeted out this doozy. It obviously didn't go over well. He faced immediate backlash over his tweet, but the stubborn journalist stuck to his guns.
He called his tweet challenging, and started re-tweeting his positive and negative replies. He never apologized for the insensitive nature of his tweet, but he did later call it "ill-considered."
This tweet is worthy of a serious facepalm. During the tragic Aurora movie theater tragedy and the subsequent twitter trend #Aurora, CelebBoutique.com posted an insensitive tweet saying: "#Aurora is trending, clearly about our Kim K inspired #Aurora dress ;)."
It then linked to their website, where people could buy said dress. Once they realized why #Aurora was trending, they immediately deleted the post and apologized, but the damage was already done. Seriously, people, just do a modicum of research before you tweet.