Ultra Violet Is Going To Be Your Makeup Color Of Choice

Each year when Pantone reveals their Color of the Year, it ignites a frenzy in the fashion and beauty worlds. Suddenly, everyone wants said color - and they want it now.

The 2018 Pantone Color of the Year is Ultra Violet, and even though it’s an unexpected makeup shade, we can't help but love the regal, mystical, and futuristic vibes it simultaneously encapsulates. Described by Pantone as a "dramatically provocative and thoughtful purple shade," the color has made its way to all types of makeup products, from temporary hair dyes to bold lipsticks. 

Whether you’re into the subtle look or are ready to go all-out with Ultra Violet products, consider this list your guide to the best Ultra Violet makeup out there.

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  • Velour Liquid Lipstick In Scorpio By Jeffree Star

    Makeup artist Jeffree Star doesn't stick to the basics - his Velour Liquid Lipsticks come in shocking, unexpected colors, like this shade called Scorpio. The gorgeous matte lipstick is available on Amazon for $32.22.

  • Nail Polish In Play Date by Essie

    Essie's nail polish shades are always on point. Play Date delivers the perfect not-quite-pastel purple. Grab it for $7.39 on Amazon.

  • Cosmic Gloss Lip Glitter In Gal On The Moon by Fenty Beauty

    Of course Rihanna is on top of the hottest looks. Her Fenty Beauty line includes this shimmery Ultra Violet lip gloss, which can be used to give lips or eyes a high-shine finish. Available for $19 from Fenty Beauty.

  • Violet-C Radiance Mask By Tatcha

    Violet-C Radiance Mask By Tatcha
    Photo: Amazon / Sephora

    This mask from Tatcha gets its purple hue from Japanese Beautyberry. The formula is based on old geisha beauty secrets and promises a radiant complexion. Massage in to skin, let sit, and rinse off to reveal softer, glowing skin. It is $67 on Amazon.

  • Color Mascara In Purple By NYX

    Color Mascara In Purple By NYX
    Photo: Amazon / Amazon

    Purple mascara is officially a thing. Try the look with NYX's Color Mascara in Purple - it looks especially great with brown or green eyes. It's available for $6.99 on Amazon.

  • Cosmic Metals Lip Cream In Ultraviolet By NYX

    Get a futuristic, Ultra Violet pout with NYX's Cosmic Metals Lip Cream. It's available on Amazon for $8.86.