Get ready to spend the next 24 hours or so on a serious binge-watching session. These MUAs to watch are about to become your new go-to YouTubers!
The hottest new beauty gurus offer so much more than just makeup tutorials, though. Newcomer MUAs realize that in order to make lasting impressions, they need to discover what sets them apart. This list covers the up and coming beauty gurus that are serving something different, from wellness enthusiast Kalyn Nicholson (who will have you exercising and journaling your way to inner beauty) to gossip queen HeFlawless (who spills the tea while creating a flawless face). MUAs to watch also include vloggers with a deeper message of inclusivity, like proud Afro-Latina Monica Style Muse and Nyma Tang, who uses her platform to demand a larger shade range from beauty brands.
Once you know these awesome beauty gurus, you'll be able to say, "I followed them way back when!"
Alyssa Forever (also known as foreverflawlyss) is a YouTube vlogger that creates beauty, fashion, and lifestyle content for her 1.2 million (and counting) subscribers. She covers everything from skincare and makeup tips, to heavier topics like how to handle depression. Basically, anything you want to know, Alyssa Forever can tell you!
Alyssa keeps it 100% real on her channel. She says, "All the products you see on my channel are things I have tried and truly believe in," which is pretty refreshing for a YouTube star. She also believes in positivity and tells haters to stay away from her content because, "You know God don't like ugly!"Do they seem cool?
If you care about beauty industry inclusivity, Nyma Tang is going to be your new favorite beauty blogger. Originally from Sudan and now living in Dallas, TX, Tang creates video content about finding makeup that actually matches her deep skin tone in her series "The Darkest Shade." The series has been a hit with her half a million subscribers, and her fan base is growing like crazy.
"Showing what the darkest shades look like on my skin tone is important because there aren't a lot of people with my complexion in mainstream media or on YouTube," Tang says. Her videos serve as both reference materials for women with dark skin, and education materials for brands that want to have larger shade ranges. Tang wants to prove that there is a market for shades on both sides of the color spectrum, from super-pale to super-dark. That's worth clicking Subscribe for and her IG pics speak for themselves.Do they seem cool?
WARNING: You'll want to become a proud member of the #KenDolls after hearing about Kenneth D. Senegal, also known as HeFlawless.
Senegal considers himself "part beauty guru and part entertainer," and he entrances his 360K YouTube subscribers with a story time series about his life and with makeup tutorials and chatty gossip sessions. He spills so much tea.
He got his start as a freelance makeup artist and has worked with MAC, Make Up For Ever, and many more brands. So if you want to learn how to get a flawless face and settle in for a good story, subscribe here and follow HeFlawless on Instagram.Do they seem cool?
Beauty blogger Alissa Ashley went viral when she teamed up with fellow YouTuber Jackie Aina to address the limited color range of Tarte Cosmetics' much-anticipated Shape Tape Foundation. But Ashley was hustling long before that video ever aired; she's already amassed over one million YouTube subscribers!
Before becoming YouTube famous, Ashley worked at a cosmetics counter in a retail store, but she eventually decided it wasn't for her and started her online channel. Flash forward a few years later and she's creating the products that sell in retail stores, like her lip gloss collaboration with E.l.f. Cosmetics that dropped in October 2017.Do they seem cool?