List Rules Vote up the worst viral marketing campaigns that failed the hardest.
It's the 21st century and weird viral marketing campaigns are everywhere. It used to be that you could walk down the street and not worry that every crazed man carrying a gun or exploding demon baby was trying to sell you something. But now, everywhere you look, you’ve got to worry that you’re being tricked by viral marketing. The best kinds of viral ads are the campaigns where you don’t even know you’re being advertised to. Volvo, Old Spice, and Dove come to mind when we think of companies with the best viral ads, but that’s not what we’re talking about today. This list is made up of the dregs of viral marketing; the commercials that don’t even know what they’re trying to sell, and the public stunts that backfired horribly. This is the list of the worst viral marketing fails ever.
On a day to day basis the average person is inundated with a bajillion pieces of advertising and it’s on the companies themselves (or their marketing firms) to make their ads stand out from the white noise that permeates the air. But usually, the disconnect between the people at those companies and the people they’re marketing to makes for some pretty horrible commercials. We’re genuinely surprised that every ad isn’t made up of rapping grannies and skateboarding aardvarks. Although, come to think of it, those would be some pretty cool commercials.
Take a look at these viral marketing fails and vote on which ad campaign failed the hardest. Afterwards, leave us a comment telling us how you would have done better. If you're like us, you would have added at least one rapping granny.
That Viral Devil Baby Video Made for a Movie Nobody Ever Saw
We didn't see Devil's Due, but after watching this video of a creepy monster baby, designed by Thinkmodo, roaming the streets of New York to drum up some business for the film, we can't imagine anyone would want to.