11 Facts About Working As A Professional Cuddler

What are professional cuddlers? Put simply, they're people who get paid to platonically snuggle with clients. We've all snuggled up with someone or something (looking at you, Mr. Blankie) and have all reaped the benefits of a warm hug at one time or another, right? So why is it so odd to consider it a real profession? We pay for tons of other services that we otherwise provide ourselves: eating out vs. cooking at home, a paid massage vs. forcing a friend to rub our back, getting a manicure vs. biting our nails incessantly. So, when it comes to professional cuddling, why do the warm fuzzy feelings seem a little less fuzzy?

Here are some professional cuddler facts that explain why we should maybe shine a light into the dimly lit room of platonic spoons and squeezes - for an easy $150 an hour.


  • There Is A Cuddle 'Bible'

    In lieu of training, most cuddle companies require employees to read up on Cuddle Sutra, the book on all things snuggles. Cuddle Sutra extensively looks at platonic cuddling and its variations, outlining over 50 positions. 

    From new wave hugging to reverse spooning, this nuzzle novel is bringing a whole new meaning to "snuggle up with a good book."

  • There Is A Cuddling Convention

    After the relatively warm reaction to cuddling since its start in 2012, the world's first cuddling convention, called Cuddle Con, was held on Valentine's Day in 2015. 

    The convention was intended to provide a space for cuddlers, clients, therapists, and psychologists to come together and speak about the world of warm snuggles. 

    Samantha Hess, the organizer of the convention, scheduled speakers on touch, communication, and other forms of therapy to advocate for the benefits of professional cuddling. Since then, she's made quite a name for herself. Here is a clip of Hess auditioning for America's Got Talent. Recently, though, it looks like Hess has ended her time as a professional cuddler.

  • Cuddling Is Considered A Form Of Therapy

    Touch is a proven form of therapy. When we cuddle, oxytocin is released in our bodies. This chemical works to help increase positivity and enhance our immune systems, ultimately improving our mental states. 

    Studies have proven that couples who cuddle in their sleep are more likely to feel positive about their relationship. When this release is cut off, say from a disability or a divorce, individuals become more susceptible to depression and disease. 

    Human beings benefit from human touch, and while many would argue that familiarity is needed to experience the full range of cuddling benefits, others claim to receive the same "boost" from the stranger-turned-cuddling companion.

    During the pandemic especially, one professional cuddler explained the demand for cuddling, "We’re in a touch-deprivation crisis. We are currently living in an epidemic of skin hunger.”

    As experts explain, many people are lonelier than they have ever been, thanks in part to social distancing.

  • Sessions May Cost Up To $150 An Hour

    While this service comes as a surprise to many, the demand is clearly there. Companies like Cuddlist.com, which has about 140 professional cuddlers in the United States, may charge up to $150 per hour for cuddling sessions. 

    When traveling is involved, the company requires the client to supplement the employee's travel expenses, as well as any hotel room booked. (See, a well-established cuddler can really shovel - or spoon - in the dough!)

  • Overnight Sessions May Be Available

    Some snugglers offer overnight stays - without ever dropping the platonic shield, of course. 

    These sessions, like the ones conducted by the hour, are held in an agreed-upon location. Both parties are to remain fully clothed and keep the interaction entirely G-rated.

    On the flip side, some cuddlers offer Zoom sessions, too. This allows for cuddling sessions for clients who may feel safer being physically alone. If that's the case, as one professional cuddler explained, “I suggest they wrap a blanket around their shoulders and embrace themselves.”

  • Cuddlers Aren't Licensed

    Some professional cuddlers are independent contractors. They are not required by law to undergo any sort of set training or licensing in order to work in the world of snuggles. 

    It appears as though life is the Great Teacher of the Cuddlers, giving anyone over 18 with the skills necessary an opportunity to sign up. 

    A phone call is set up - you can become a professional cuddler anywhere in the country - and after a quick briefing on what to expect, you're in. But some companies do offer cuddlers that have completed a certification program