What Do You Tell Yourself To Justify Your Latest Beauty Splurge?

List Rules
Vote up the justifications that you can definitely get behind.

There's a sale happening at Sephora. You just got a new job, and you need to update your makeup collection. Another makeup brand was just totally insensitive, and now you have to get a new concealer to replace your former fave. Your old mascara from way-back-when finally dried out completely, and you can't add any more water to make it usable. All of these occasions provide the perfect opportunities to splurge on new beauty buys. But let's be real; true makeup junkies don't need a legitimate reason to spend money on that new product launch. You see a shiny gold highlighter, and you have to purchase it immediately - it's simple math, really.

Fear not, impulsive beauty buyer; you are not alone. In fact, so many guys and gals came up with creative ways to justify their respective splurges when we polled them on Facebook. Maybe a finger slipped on the "Add to Cart" button; maybe it's time to treat yourself. Either way, you just added one more God-tier eyeshadow palette to your collection. Who's complaining?

Ranked by
  • 1
    12 votes

    You Deserve A Treat

    From Alexandra Reynaga: 

    "I buy makeup because I need something to make me happy and temporarily fill the void and emptiness depression has left me with. 

    I mean... haha because I deserve a treat once in a while."

  • 2
    6 votes

    You Didn't Just Buy New Makeup The Day Before, Or Did You?

    From Sapphire Frazier: 

    "Gotta treat myself every once in a while. Knowing d*mn well I just bought some makeup just the day before. LMAO."

  • 3
    7 votes

    You Finally Got A Gift Card

    From Tracy Anderson Loomis: 

    "You've had your eye on that $20 eyeshadow for a freaking year and now you have a gift card, buy the d*mn make-up!"

  • 4
    6 votes

    You Kept The Kids Alive

    From Kristin Berg: 

    "I kept the kids alive, I deserve a medal."

  • 5
    6 votes

    You're Grown As Hell

    From Ashleigh Finlay: 

    "I am a grown... woman and can buy what I want, when I want it. I work hard for it... and in the virtual cart it goes."

  • 6
    5 votes

    You're investing In Your Future

    From Amber Flatt:

    "Gotta spend money (to look good) to make $$$"