In the early 2000s, nothing was hotter than Paris Hilton and Juicy Couture. Although the hotel heiress isn't as prominent as she once was, the Juicy tracksuits she used to wear have officially made their fashion comeback. Hopefully, you didn't throw away your signature velour, because according to New York Fashion Week it’s actually sort of cool.
Celebrities popularized brands like Von Dutch and Ed Hardy, but Britney Spears, Madonna, and other A-listers wore their Juicy everywhere. It became acceptable to wear sweats in public; they were comfy, chic, and affordable. However, the sweatsuit couture popularity faded over time. It didn't completely disappear, but people began to wonder what happened to Juicy Couture.
Consumers can buy a thousand different Juicy products from perfume to sunglasses, but the classic tracksuit will always bring back waves of nostalgia.
The Founders Started The Company With Only A Couple Hundred Dollars
All Juicy Couture Retail Stores Were Shut Down In 2014Video: YouTube
Paris Hilton May Have Owned Over 1,000 Juicy TracksuitsPhoto: Albert Urso / Getty Images
The Brand Was Both Affordable And ElitistPhoto: Ethan Miller / Getty Images
Juicy Couture Had A Sales Projection Of $605 MillionPhoto: Charley Gailey / Getty Images
The Brand Expanded, But The Popularity Wasn't All GoodPhoto: Lisa Lake / Getty Images