Just like emotional support dogs, craft beer, and Stranger Things, millennials love astrology. But why? Why is astrology so popular among the most ridiculed, most influential generation of our time? Well, the explanations are completely logical and not at all written in the stars. Studies have shown that things like stress, the political climate, and the lingering affects of the Great Recession may have pushed millennials to look to the stars for answers about their futures. It’s also noteworthy that this is hardly the first time a generation has turned towards astrology. In fact, the 18th century and the 1970s both saw a movement toward spirituality and astrology after periods of clinical and scientific focus. And hey, maybe millennials do some extreme things like look to astrology for answers about the infamous 27 Club too, but they would like some answers about Janis Joplin and Amy Winehouse.
So, ol’ Carol can totally blame millennials for ruining some of her favorite things like chain restaurants and bar soap and napkins, but Carol can't blame millennials for ruining astrology, because, if anything, they're making it better.
Studies Reveal 58% Of Americans Between 18 - 24 Believe In Astrology
People Turn To Astrology When They're Stressed, And Millennials Are Very Stressed
Some Attribute Millennials' Interest In Astrology To Them Turning Away From Traditional Religions
Astrology Articles Reportedly Increased Traffic In 2017, Maybe Due To The Political Climate
This Isn't The First Time Culture Has Shifted Towards Spiritual Beliefs
The Age Of Aquarius Was The Boomers' Move Against Tradition