5,636 total votes
Cinnamon Toast Crunch

Cinnamon Toast Crunch

Cinnamon Toast Crunch, is a brand cereal produced by General Mills and Nestlé. The cereal was first produced in 1950. Cinnamon Toast Crunch aims to provide the taste of cinnamon toast in a crunch cereal format. The cereal consists of small squares or rectangles of wheat and rice covered with cinnamon and sugar. Because of its rice content, when immersed in milk, one can hear "snap" sounds coming from it, similar to Rice Krispies. In most European countries the product is sold in boxes but in Poland the cereal is sold in bags. The product is currently marketed outside Europe with the mascot of a jolly baker named Chef Wendell. ... more on Wikipedia

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