610 total votes
Pillsbury Doughboy

Pillsbury Doughboy

Poppin' Fresh, more widely known as the Pillsbury Doughboy, is an advertising icon and mascot of the Pillsbury Company, appearing in many of their commercials. Many commercials from 1965 until 2004 conclude with a human finger poking the Doughboy's stomach. The Doughboy responds when his stomach is poked by giggling. The Pillsbury Doughboy was created by Rudy Perz, a copywriter for Pillsbury's longtime advertising agency, Leo Burnett. Perz was sitting in his kitchen in the spring of 1965, under pressure to create an advertising campaign for Pillsbury's refrigerated dough product line. Perz imagined a living dough boy popping out of a Pillsbury Crescent Rolls can. To distinguish the ... more on Wikipedia

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#2 of 126 The Most Memorable Advertising Mascots of All Time 34.1k VOTES For as long as there's been advertising, companies have been trying to find a way to stand apart from each other with mascot...