1,290 total votes
Rubio's Coastal Grill

Rubio's Coastal Grill

Rubio's Coastal Grill, formerly known as Rubio's Fresh Mexican Grill, is a fast casual "Fresh Mex" or "New Mex" restaurant chain specializing in Mexican food, with an emphasis on fish tacos. As of 2013, Rubio's operates, licenses or franchises more than 200 restaurants in Arizona, California, Colorado, Florida, Nevada and Utah. Its headquarters are in Carlsbad, California. According to founder Ralph Rubio, he and some friends from San Diego State University were on spring break in San Felipe, Baja California when he first encountered fish tacos at a local stand, and was inspired to open a restaurant serving them in his hometown, San Diego. Since then, the popularity ... more on Wikipedia

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